It’s not so much that it’s bad messaging … It’s that the branding and messaging don’t trigger action. Why?
Answer: The first impression isn’t strong enough.
It’s not so much that it’s bad messaging … It’s that the branding and messaging don’t trigger action. Why?
Answer: The first impression isn’t strong enough.
It’s not so much that it’s bad messaging … It’s that the branding and messaging don’t trigger action. Why?
Answer: The first impression isn’t strong enough.
After that, you’re fighting a rear-guard action to overcome a bad first impression or a “meh” one or even an ordinary one. (In fact, they may have made up their minds in a millisecond, but take 7 seconds to confirm their judgment.)
On your website, you have even less time. It’s instant. “I like it here.” Or “Meh, not sure this is for me.”
After that, you’re fighting a rear-guard action to overcome a bad first impression or a “meh” one or even an ordinary one. (In fact, they may have made up their minds in a millisecond, but take 7 seconds to confirm their judgment.)
On your website, you have even less time. It’s instant. “I like it here.” Or “Meh, not sure this is for me.”
The right professional appearance. Clear messaging. And plenty of proof. That shows your prospective clients:
The right professional appearance. Clear messaging. And plenty of proof. That shows your prospective clients:
Most entrepreneurs and business owners miss great opportunities to build likeability and trust because their branding and messaging has the same look and feel as everyone else’s; it’s usually based on what others do, and therefore doesn’t feel authentic.
Persuasion expert Robert Cialdini listed “liking” as one of the 6 major reasons people will believe what you say. People believe other people they know, like, and trust. They believe their claims. And are more ready to buy.
In fact, in today’s low-trust white-noise world of competing messages and over-hyped claims and vague benefits, you’ll find “know, like, and trust” is a big differentiator for your brand.
So if you’re frustrated by lack of results from your branding and messaging on your website and are cost-conscious about wasting money, then be assured that getting an authentic, professional, recognizable brand will resonate quality to your prospective clients … quality they like and trust.
Most entrepreneurs and business owners miss great opportunities to build likeability and trust because their branding and messaging has the same look and feel as everyone else’s; it’s usually based on what others do, and therefore doesn’t feel authentic.
Persuasion expert Robert Cialdini listed “liking” as one of the 6 major reasons people will believe what you say. People believe other people they know, like, and trust. They believe their claims. And are more ready to buy.
In fact, in today’s low-trust white-noise world of competing messages and over-hyped claims and vague benefits, you’ll find “know, like, and trust” is a big differentiator for your brand.
So if you’re frustrated by lack of results from your branding and messaging on your website and are cost-conscious about wasting money, then be assured that getting an authentic, professional, recognizable brand will resonate quality to your prospective clients … quality they like and trust.
“My firm has paid for marketing techniques like leads and referral programs. But when someone referred me to Cleet the Geek, I did not think my visibility would increase so much on Google. It was pretty amazing. I definitely received my money's worth. Hands down they took my online presence to another level. And I get a lot of compliments on the "look" of my website. Overall, I am pleased with their work and would recommend them to any small business.”
Yaida FordPrincipal and Managing Partner, Ford Law Pros
Don’t make a poor first impression by missing out on an opportunity for your ideal clients to know, like, and trust you. Don’t settle for confusing, vague messaging that does not attract the right clients for your business. And watch out for placeholder or unprofessional websites that do not excite people to take action.
Instead, get the website, branding, and messaging that motivates people to learn more about your products and/or services … so your target client achieves their goals … and you fill your schedule with great clients while making an impact.
Every day we see websites make crucial mistakes that turn customers away and leave money on the table. We’ll show how to change all that. Grab the Ebook now – it’s free!